Ellen Baumwoll Interview
Back in 2006, Cheryl Kleinman of Cheryl Kleinman cakes and Ellen Baumwoll of Bijoux Doux specialty cakes decided to combine their talents and open Betty bakery in the heart of Boerum Hill, Brooklyn.
They never looked back.
Ellen Baumwoll fills us in.
Q - Ellen, you and Cheryl both had your own businesses. What was the advantage of joining forces with Cheryl? Was it sharing expenses? Sharing clients? Sharing each other’s expertise?
Q - Could you set up shop in any other city but New York? You need a city with a large population to succeed in don’t you?
Q - You were born in New York City?
Q - How did you get interested in baking?
Q - How did you start your own bakery? Isn’t that expensive?
Q - What does Betty bakery mean?
Q - Where do the ideas come from for your cakes?
Q - Why don’t you ship your products at this time?
Q - Are you always in the back working or do you ever work behind the counter?
Q - How are cupcakes sales these days? Is it true the public will no longer pay high prices for a cupcake?
Official website: www.bettybakery.com
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