The Cowsills Interview
From Riches to Rags and Back Again
Before the Partridge Family T.V. series, there existed a real family that
played together. They were called the Cowsills and recorded some seven albums
that yielded three gold singles — "The Rain, The Park and Other Things," Indian
Lake," and "Hair." The Cowsills first sang their way into American households
on the Ed Sullivan Show in 1967. The group disbanded in 1970, and mother, Barbara
Cowsill died of emphysema in 1985. But, the remaining members of the Cowsills
are getting back together again. Plans are in the works for a new album, with
a tour to follow. Bob Cowsill fills us in.
Q. When did you put the Cowsills back together?
A. Five months ago, although you know, with a family there's rumblings it's
funny, 'cause my brother John, he's the drummer, he has been trying to do this
for a long time He would call and wherever we were at personally, we would
say no, don't even talk to me about it. Many of us would say that for a long
time, because it's hard to coordinate so many brains to be in the same spot
at the same time, especially with a family like ours and especially the way
it ended when it ended, in the old days. Basically, I have always stayed in
the business, and have had part¬ners, and worked with other people and
continued writing and recording and learning how to do those things, along
with sing. Susan had stayed in the business also. Barry and Bill have stayed
in the business on an individual basis. I'll be honest about this, because
I'm as guilty as the rest of them on this, we put ourselves and our own personal
solo careers first, always. You gotta sense that toward the end, this is only
gonna fly if we all combine, and do this together, like we did before. Ever
since we made that decision, it's been like magic.
Q. Isn't that because the Cowsills have instant name recognition?
A. The name can get you indoors, and it got me indoors. But I find that isn't
enough. And even the music can be great and that's not enough. I don't know,
it just seems right, right now.
Q. What triggered the reunion? Did you hear a song on the
radio and say, "Hey, we can do that."
A. As you listen to the radio, I'll admit that sometimes you sit there and
go, "That's a piece of junk. How did that get on there?" But, then you have
to say that little piece of junk sold something and has created some excitement,
and you want to listen and find out what did that, and to learn from that.
Q. Once you're exposed to the kind of success the Cowsills
had, and then one day it isn't there anymore, how do you adjust to that?
A. When it broke up, we went from literally having it all, to having nothing.
Bankruptcy. All that goes along with that. The horrible Hollywood story. And
then the business kind of messed up our family a bit and splintered it very
much so. I was living in Los Angeles in 1969 with the Number One Song in the
country, "Hair," and by 1970, I had a job sweeping a garage. Now, that was
a real crash. We went down, and we sort of stayed down. (Laughs.) No one really
knows our history from the time it ended 'till now. It's another whole interview
given at a more appropriate time, but it's interesting I'll tell you. It took
20 years for it to come full circle, that's how big the explosion was.
Q. "Indian Lake" still sounds good.
A. At the time I hated it. I'm like 17, and I don't want to do that nerdy song.
(Laughs.) Later on, I go, wow that was well done. I heard Brian Wilson (of
the Beach Boys) liked it, so I said, well if he liked it, I liked it.
Q. What was it like to be on the Ed Sullivan Show?
A. At the time, it was "live" television. We were very excited because when
Ed Sullivan was happening, when you hit that show on a Sunday night, you knew
you made it. He was wonderful to us. He thought we were wonderful. I think
we went on (his show) two or three times. We'd do our song, and he'd call us
over and talk to us. He was a swell guy.
Q. Your father, he was the manager of the Cowsills, wasn't
he?
A Yeah. He didn't do a real good job.
Q. What's he doing these days?
A. He's retired and lives in Mexico. He's kind of an old sailor who's retired,
and living out the sunset of his life.
Q. Why didn't your father do a good job?
A. I will give him this, he knew what he wanted. He knew this was good and
he was gonna get it out there, no matter what. In terms of that, he did a
great job. I got a little of that from him and I appreciate that, what he
wasn't good at, was handl¬ing it once it arrived. He was a great guy,
but he only went to the seventh grade. You go from Newport, Rhode Island
to New York City, and you go from nothing to millions. I feel you have to
be ready for that kind of success. And, I don't feel he was.
Q. What did he know about management?
A. He was in the service for 20 years, that's what he knew about management,
and he was raising seven children, that's what he knew about management.
Dad managed it up to a certain point, then Lenny Stogel became our manager,
when we got to New York and had record deals. Dad's a stubborn guy. He figured
what you do with money is invest it, you buy land. It just didn't work out.
Everything just failed.
Q. You were all living in Rhode Island, and in school, yet
you would play the New York clubs on a regular basis. How did that work?
A. Well first, my Dad, if he thought it was worth the cause, would just take
us out of school. No problem. I'd.be in Spanish.class, somebody would take
me out, and I knew I'd be going to New York City. We played every weekend in
Newport, Rhode Island, the clubs around Newport as well. That's all I remember
doing during high school. Playing the colleges in New England, the clubs in
Newport, and then going to New York whenever my Dad felt it was worth it. He
was pursuing it, and we were right behind him. We wanted it.
Q. How did you get signed to M.G.M. records?
A. We were playing at a club in Newport, Rhode Island when somebody from the
Today Show would put people on in the morning and asked us if we wanted to
do a show, and we said yes. Somebody from Mercury Records saw us on the Today
Show and signed us to Mercury, where we put out 2 or 3 singles that flopped.
When Artic Kornfeld who wrote "The Rain, The Park, and Other Things" wanted
to record that with us for Mercury, Mercury dropped us from the label. We
went in and recorded it anyway Artie, Lenny Stogel, and my Dad all took it
over to M.G.M. They just jumped on it. They thought it was great. I gotta
tell you, M.G.M. in the good old fashion way, that good old labels did back
then, really got behind the Cowsills.
Q. Did M.G.M. cheat you out of your royalties?
A. Oh, I'm sure, if I uncovered all the sawdust on the floor of what became
of our career, that there's s some problems. Anytime you got a bankruptcy
and something ends as bad, it ends. I don't think any of us want to dig up
that mess. We only surround ourselves with real positive things right now.
We're not your basic 60's comeback band. We're an adult version of what we
were, which makes it different. We're not out to recycle what was done before,
although we love to sing "Hair."