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Kelly Perdew Interview
(Trump Ice)
Donald Trump owns hotels.
He owns casinos. He owns an airline. He’s the host of T.V.’s runaway
hit show-----“The Apprentice”.
Did you also know that Donald Trump has a bottled water product named after
him, called, what else-----Trump Ice.
Kelly Perdew, the Executive Vice President of Trump Ice fills us in on how
this idea became a reality.
Q – Who came up with the idea of putting out bottled
water with Donald Trump’s name and face on it?
A – Trump Ice was originally designed to be sold inside of the Trump
Casinos in Atlantic City. It became very well-known once it appeared on the
First Season of “The Apprentice” when the contestants were tasked
with selling Trump Ice in New York City. Mr. Trump and George Ross held focus
groups and went through many revisions to develop the final label that includes
the fiery orange, red background and Mr. Trump’s crest and visage.
Q – How have you been marketing it? I know you can buy
it online, but, can you buy it in a store?
A – Our objective in marketing Trump Ice is the same as any product with
Mr. Trump’s name on it-----High Quality, Premium Branding. You can buy
Trump Ice in stores in certain markets as well as on our official website at
www.trumpice.com. We are adding distributors on a monthly basis and now have
seven official distributors in New York, New Jersey, Georgia, Canada, Minnesota,
North and South Dakota and Connecticut. Our distributors set up relationships
with retail outlets to promote the product.
Q – Do you sell overseas?
A – We do sell overseas. Some of the places where you will be able to
buy Trump Ice in the very near future include Dubai, Norway and South Africa.
Q – Do you have vending machines that would allow you
to carry Trump Ice in Health Clubs and gyms?
A – Some of our distributors have included vending machines in their
sales channels.
Q – What is the cost per bottle? And, how does it compare
with the price of other bottled waters?
A – Trump Ice is competitively priced with other higher-end brands of
water.
Q – What does your job entail? What are your responsibilities?
A – I have numerous responsibilities inside the Trump organization. I’m
in charge of growing the Trump Ice brand through the addition of bottlers and
distributors. I also have two real estate projects that I’ve been involved
with-----Trump Tower Tampa, a 190 unit residential project in Tampa, Florida
and 40 Wall Street, a 1.3 million square feet of commercial space in downtown
Manhattan. I’ve also recently started a new business with Mr. Trump called
Trump Direct Media, www.trumpdirectmedia.com.
Q – Of late, what are you doing to promote Trump Ice?
I’ve heard nothing about it.
A – We will begin up-dating the “News” section of the official
Trump Ice website so that you can keep up with the activities of our distributors
and the growth of the Trump Ice brand.
Official Website: trumpice.com
© Gary James All Rights Reserved
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